The Enlightened Entrepreneur And
The Spirit Of The Financial Advisor
Mentoring Programs
Max’s One-On-One Premium
Business & Personal Development Programs
12 Steps To Fulfilling Your Highest Goals
And Achieving “200% Success”
Program Content & Description
Module #1: Where Are You Now?
History & Evaluation Of Current Business Conditions
This introductory module examines where your business is now. For anyone who’s been
in business any length of time, this will be the perfect opportunity to look at what
you’ve built, decide what’s working for you and what’s not, tear it apart and
prepare to do some remodeling. Times are changing, and you’ve got to change with it.
Module #2: Where Do You Want To Be?
Taking Back Control of Your Business & Life
Clearly defined and well written goals provide focus and direction for all your activity.
Many entrepreneurs have never learned how to properly set meaningful, yet achievable goals.
We figure out in specific, quantifiable, measurable terms what you really want, why you want it,
and lay out a plan of how to get there.
Module #3: Why Are You In Business?
Integrating Your Strengths, Beliefs & Values With Your Mission
In this session, we look at your strengths, values and beliefs, and then create a benefits laced,
client oriented Mission Statement and meaningful mission of what you do and who you do it for.
Based on “The Big 10 Questions Every Client Is Thinking, Even If They Don’t Ask,” your mission
becomes the path to which you can surrender, commit and become passionate about.
Inspiration starts here, with a meaningful, practical and comprehensive mission.
Module #4: Gathering The Horses
Assessing Your Resources / Becoming The Best
An inventory of both your personal and professional resources compared to what you need
to accomplish your goals as stated above. What is it going to take to become the leading
expert in your field? Emphasis is placed on charting a career path to success. Being the best
at what you do is one way to distinguish yourself in the marketplace. Develop a powerful system
of self-motivation that naturally comes from within, continue building competence and
confidence, and start creating a competitive advantage for yourself.
Module #5: Planning For Success
Developing A Viable Business Plan For You
There is no one way to be a success. There is no magic product. There is no secret formula.
But you must have a plan. Most financial advisors, speakers, authors, coaches and entrepreneurs
simply work as hard as they can, pick their head up at the end of the year and see how much
money they made. Top entrepreneurs have a purpose and a plan. Together, we’ll customize a one
for you. By the end, you’ll know exactly how many clients you can serve, how to set fees as well
as the target revenue per account necessary to reach your financial goals, how to quote those fees
with confidence, and avoid “giving it away for free.” In addition, you’ll learn how to effortlessly
schedule all the vacation time you need to rest and rejuvenate.
Module #6: Marketing Magic
Getting The Clients You Want And Deserve
While a business plan tells you how many Clients you’ll need, a marketing strategy tells you
who they are, where to find them, how to reach them and what to say once your reach them.
This session teaching you how to cultivate a higher quality clientele, identify your “natural” market(s) moving beyond income, and discover what critical points need to be included
in all your communications. You also learn how to customize 16 great ways to market
your practice, transcend your current marketing limitations and expand your horizons.
Personal guidance in developing marketing communications as well as strategies for all
your marketing needs. Together we build a complete, custom marketing plan with action steps,
all with low cost/no cost marketing methods! Plus,you receive hands on guidance for creating
all the marketing materials you need to succeed, including a brochure, introductory kit, letters, agreements and web site content.
Module #7: Natural Salesmanship & Relationship Management
Nice Guys Finish Rich
Once your marketing gets you in front of the right people, this module teaches you what to say.
Building and sustaining high quality relationships is still a key to success in any business.
Now more than ever, you must communicate and manage relationships effectively if you expect
Client loyalty. New times demand new ways of selling and servicing Clients. Learn how to
instantly qualify anyone you meet, and how to build an entire business through pre-qualified
referrals who are expecting your call. Learn how to give more, get more and get real. Quote fees
with confidence, and confirm your value as a trusted expert. Learn an easy 4-Step Initial Client
Interview process designed to obtain new business in just one meeting. Become skilled and
customize your answers to The Big 10 Questions Every Client Is Thinking, Even If They Don’t Ask.
Module #8: Time-Less Management
Develop The Personal, Office & People Systems For Taking Time Off
Top entrepreneurs know how to prioritize their time, delegate tasks and eliminate distractions.
The first step in time management is to become aware of where your time is being spent now.
This module shows you how to organize your time and office management systems so you can
“get a life” (which makes you a better entrepreneur. We examine your use of technology,
learn how to be accessible without being on call, along with the single most productive planning
tool you need to use daily. Find out how to stop your “service liability” from killing your time.
Systematize every aspect of your business for greater efficiency while keeping a personal touch.
Module #9: How Much Is Enough?
Reducing Stress & Increasing The Quality Of Your Life
The last third of this course focuses on the deeper issues, the very core that helps catapult you
over the top, and fulfill your sincerest & highest goals. We throw open the doors and examine
areas most entrepreneurs never question, to ensure your happiness as well as your success.
Everything from overall health, to specific tools such as meditation, yoga, diet, nutrition
and exercise. On the business side, issues in this module include how to avoid losing a lawsuit
(very useful), and how to negotiate the purchase or sale of your business, and other exceptional
situations. You also learn the key to management vs leadership, and how to continue building
the business and life of your dreams.
Module #10: Advanced Marketing Magic
Positioning Yourself As A Highly Paid Professional
In today’s marketplace, it is no longer enough to merely promise and deliver a superior service.
A truly Enlightened Entrepreneur creates value by adding to their client’s quality of life.
The first key to marketing is to make sure you have something of extraordinary value to market.
Learn how to create a hard copy and virtual media campaign for little or no money, how to
document your accomplishments that continually build value. Solidify your position as a
leading expert while continuing to expand your business and upgrade your ideal clients.
Module #11: The Future Of Business & Entrepreneurship
Turning Crises Into Opportunities
A broad perspective and a clear vision are needed to thrive and prosper in the coming years.
Business is rapidly changing, and this module examines “The 3 C’s” of any business:
The Consumer, The Competition & The Compensation Structure. You gain the confidence
and skill necessary to proactively deal with these changes, recession proof your mind,
and build your business purposefully, learning significant tips from other businesses.
Now that we’ve built your business just the way you want it, we secure your future by
making sure the rug doesn’t get pulled out from under you in the coming years.
Module #12: Success Is A State Of Mind
Understanding Universal Laws of Success
From Max’s book and DVD movie, “The Keeper of The Keys”, this final module presents
an overview of The Laws of Prosperity, as well as necessary inner Qualities Of Success.
Understanding these laws and internalizing these qualities make up what is often called,
The Soul Of Entrepreneurship. Your income can only grow to the extent that you do.
Step up to the plate and claim your destiny. As Emerson once said, “Success depends
primarily upon who you are, and only second, by what you do.” Learn how to apply these
Universal Laws & Qualities to the ever-changing world of business and finance.
For the true professional, school is never out. Opportunities exist for graduates
to continue our relationship and enter into business ventures together.